HomeMy WebLinkAbout2008-12-09city council minutesBook 49
SPECIAL MEETING
DECEMBER 9, 2008
The Meeting was called to order by Mayor Nancolas at 11:07 p.m.
Page 199
The Roll of the City Council was called by the City Clerk with the following members present: Blacker, Callsen,
Dakan, Hopper, and Sobba (by phone). Those absent: Oates.
(DISCUSS AND APPROVE MARKETING RECOMMENDATIONS TO PROMOTE SEASON PASSES FOR
FAIRVIEW AND PURPLE SAGE COURSES AS PROPOSED BY THE CALDWELL GOLF BOARD)
E1Jay Waite, 411 Blaine Street, outlined the recommendations to promote season passes for the Caldwell golf courses
as recommended by the Caldwell Golf Board. He noted that the proposal was submitted by Ernest Cody of the Cody
Consulting Group. The marketing approach includes newspaper ads within the Idaho Press Tribune and the Idaho
Statesman, a strong radio campaign using five stations, a full -color postcard mailer to 4,000 selected golfers with
Caldwell zip codes, 13,900 flyers in the water bills, booth rental at the 4 -Golf Expo, and follow -up advertising
strategies in the spring of 2009. It was noted that the Golf Board is recommending a budget of $15,000 to cover the
media campaign.
Mr. Waite noted that the Golf Board is targeting $100,000 to be paid back to the City within the 2009 budget year.
The goal is to sell 800 passes through the efforts of this medial campaign. Four hundred passes were sold last year.
In response to questions from Councilman Sobba, the Mayor reported that the $15,000 would be an amendment to the
existing budget.
Councilman Dakan noted that the proposed media campaign is a strong plan for promoting golf pass sales.
MOVED by Dakan, SECONDED by Blacker to authorize the marketing recommendations as proposed by the
Caldwell Golf Board in the amount of $15,000.
Roll call vote. Those voting yes: Dakan, Blacker, Callsen, Hopper, and Sobba. Those voting no: none. Absent and
not voting: Oates.
MOTION CARRIED
(ADJOURN)
MOVED by Dakan, SECONDED by Hopper to adjourn at 11:17 p.m.
Those voting yes: unanimous.
APPROVED AS written THIS 15` DAY OF December , 2008.
MOTION CARRIED
Mayor
Councilperson Councilperson
Councilperson Councilperson
Councilperson Councilperson
ATTEST:
City Clerk